Big Bend Hospice, North Florida’s trusted nonprofit leader in end-of-life care for more than 40 years, today announced the formal introduction of Big Bend Health as its parent company; a strategic brand evolution that reflects the organization’s growing continuum of care while reinforcing Big Bend Hospice as its primary and most recognized service.
Big Bend Health, formerly known as Seven Oaks Health, unifies Big Bend Hospice and its related healthcare services under one cohesive continuum of care. While the parent name will be used primarily for formal and legal purposes, the community will continue to see Big Bend Hospice as the forward-facing brand and the cornerstone of compassionate end-of-life care.
“For more than four decades, our community has known and trusted Big Bend Hospice,” said Bill Wertman, CEO. “That will not change. Big Bend Hospice remains our primary focus and the heart of our mission. The introduction of Big Bend Health simply reflects what has already been true — that we care for patients and families beyond hospice services.”
A Natural Brand Progression
The introduction of Big Bend Health marks the next phase of a thoughtful brand progression designed to align all service lines under the trusted Big Bend name. As new and renamed programs have launched, including Big Bend Palliative Care (formerly Transitions Supportive Care) and Big Bend Home Health (a new service line coming soon), the organization recognized the need for a parent identity that clearly represents its full spectrum of services under one cohesive brand.
This broader brand structure allows the organization to:
- Maintain Big Bend Hospice as the gold standard for hospice care in existing and expanding service areas.
- Clearly differentiate non-hospice services that support patients earlier in their healthcare journey.
- Communicate a unified continuum of care across hospital recovery, palliative care, and hospice services.
The evolution is designed to feel organic as an “inevitable landing place” that mirrors how the community already experiences the organization’s expanding services.
Beyond Hospice
For more than four decades, Big Bend Hospice has walked with families during life’s most vulnerable moments. But serious illness and caregiving needs often begin long before hospice eligibility.
The broader Big Bend Health family now includes:
Big Bend Hospice
Comprehensive hospice services, inpatient care, and specialized programs such as music therapy, spiritual care, veterans support, bereavement services, and caregiver education.
Big Bend Palliative Care
Extended care services for individuals facing serious illness who are not eligible for hospice.
Big Bend Home Health (coming soon) – Skilled healthcare services supporting patients transitioning from hospital to home.
Together, these services reflect the organization’s commitment to “care that begins earlier, sustains you deeper, and stays with you longer”.
A Community-Owned Commitment
As a nonprofit organization, Big Bend Health is locally governed and mission-driven. “This evolution strengthens our ability to serve,” Wertman added. “Our nonprofit model allows us to go above and beyond for patients and families. Big Bend Health represents the full family of services that make that possible, but Big Bend Hospice remains the name our community knows, trusts, and turns to in times of need.”
What This Means for the Community
For patients and families, there is no disruption in care, leadership, or mission. Big Bend Hospice continues to operate as the primary brand for hospice services, and the same dedicated teams will deliver care across all service lines.
The introduction of Big Bend Health simply clarifies what the organization has become: a unified, community-rooted healthcare family committed to meeting patients and families wherever they are in their journey.
For more information about Big Bend Hospice and the family of services offered through Big Bend Health, visit BBHealth.org.